Salty Carbs

The Problem

When a massage therapist, stylist or esthetician goes independent, what decides whether the business survives has little to do with their craft. It is whether someone searching at nine on a Tuesday night can find them, trust them and book them. Most are handed a website login and left to it.

What We Built

A membership platform for seven independent trades: massage therapists, hair stylists, barbers, nail technicians, estheticians, lash artists and brow artists. Each member gets:

• a website built, written and hosted for them, optimized for their city, with booking, structured data and a sitemap
• a branded domain, or a free subdomain to start
• a guided 52-week plan and a weekly email of content ideas written for their trade
• a citation list and a one-tap Google review link
• a 30-minute one-to-one call at signup and an open group session every Monday

Results

• Live, priced at $50 a month or $500 a year after a free 30 days.
• The product's own Instagram and Facebook accounts have posted daily since 10 August 2026 through its content automation.

More on our the Salty Carbs product page and custom software, or see all case studies.