Equipoise Facility Logo Design
The Equipoise Facility Logo Design is for Atlanta Wellness and Health Facility Equipoise, an exercise and wellness facility that derived it’s name from the Latin word meaning ‘the state of being equally balanced.’ The logo plays off the yin-yang which is the ultimate symbol of balance. We used white and black as the main colors because of the perfect contrast. The ‘e’ logo mark placed on the top left of the logo balances the tag-line with is at the bottom right. The gradient from light to dark balances the ‘e’ symbol. The small tag-line balances the larger company name. The ‘q’ and the ‘p’ and the two ‘i’s balance each
other out as well.