What is responsive Website design and what problems does it solve?
Wondering what is responsive design? The desire to have fluid and responsive websites has been around since the beginning of the web. Non-standard view port size variation has always been an issue of consideration when building a website. Responsive Website design is a technique used that makes a website display differently and appropriately on the device it is being viewed. It is based on a fluid grid system achieved with media queries and floating elements that fill a space whose size and position are determined by the viewport size of the device on which the site is being viewed.
It is innovative because it solves the problem of delivering relevant information to a myriad of devices — which are rapidly increasingly in popularity as tools to access information with — without having to maintain multiple versions of the same information.
How does responsive Web design change the way marketers approach a Web project?
Marketers should now first be asking the questions: 1) Does there need to be a separate mobile version of this site? If the answer is no, the site should be responsive. If you do not have a website that is responsive and you do not have a separate mobile version of your website you are neglecting a growing percentage of potential customers.
If User Experience Design isn’t a top consideration to you then you are not doing Web design and Marketing correctly. If you don’t consider how your website is viewed on all devices then you are not doing User Experience Design correctly. With a little planning up front (and proper coding) your site can (and should) convey the same level of user experience on all devices.