The popularity of videos on the home page of websites continues to grow, so it often replaces the heroic image segment with videos.
Instead of finding that perfect image that summarizes who you are and what you do, or God forbid, use a carousel of images, more and more companies are putting short product videos in the homepage of their website through a plugin called WooCommerce product video. This plugin also help you to embed YouTube videos, in this way you can attract more and more visitors to your YouTube channel as well.
Watching videos on this website not only attracts people, but if you stand up straight, you can tell your visitors a lot about yourself.
Your video homepage is their customers’ first exposure to your business and your brand. That’s why it’s so essential to make a first impression before your visitors click to check your emails, return to online stores, or visit your competitors’ leading websites.
Nowadays, there are tons of ways to quickly build a more beautiful, effective template for visiting websites and sample conversions.
What’s the point of making a product video?
The usual practice of registering before buying in a brick shop has become part of our lessons. Consumers like to see and, if possible, touch the product before making a choice. This has become a challenge for online individuals and consumers.
Customers gain the agent experience by watching and hearing how others handle and view a product. In addition, product photography has removed people’s suspicions and uncertainty about the product.
With product video, you can control customer stories and expectations. Viewers get more information from videos than from photos or actual technical analyses of a topic. Undoubtedly, consumers will understand the product better by seeing it in high resolution at close range, using all six options. The videos also show faces and movements in action.
The convincingness of photos and text content disappears compared to product videos. In addition, 72% of consumers prefer to watch a video to understand a product or service.
Brings life and context to your product offerings
A product video that provides live and stories to the elements featured in the video. Sometimes customers don’t know when a product is in existence and how it will benefit them. But a well-made video product can turn an object into an object that becomes an integral part of the live consumer.
The sight of an expensive running shoe has been replaced by the joy of creative early morning gymnastics with a friend or companion. Instead of a sewing machine, a prominent video product inspires the idea of beautiful dresses that can be made with these children’s devices. Buyers can see what the product is and where it can be.
Allows you to show your actual products in real-time
With real-time product videos, consumers can see the options available in the physical store before choosing.
This is how to test sales in real-time. A person searches the Internet for a cell phone. The customer finds a relevant product on the e-commerce platform. At the door, he saw an opportunity to connect with the salesman. A customer shares a phone number or talks to a vendor via VoIP.
Because the site has a real-time street device, customers will see the products on the store page. The retailer guides the customer and shows the various products and options available. With real-time product video, customers can see the actual product before they buy.
Helps you reach your target audience
Most products are developed by moderate people, even if the main goal is youth. The best videos fill this gap and help you reach your audience.
Video creators create videos that speak the language of the customers who are your customers. Experts know which words to include in a video and which not to use. The footage created good content with the correct text, the right language, and the right sound, which helped the audience understand the product in the video.
Demonstrates usage of the product
Consumers, most of them, aren’t sure what to buy online. There is always doubt as to whether the item satisfies their expectations. In addition, there is still uncertainty about the quality and characteristics of the product.
Product video helps show product performance. The buyer is asked to consider the helpful product. The videos help to understand the topic better and also show the viewer how useful it is.
Consumers cannot touch or feel the product, but they can see it from the outside. All basic features, functions, and advantages are displayed. This gives the customer the knowledge and confidence to overcome uncertainty and make a buying decision.
Key Elements of a Perfect Product Video
If you’re thinking of creating a video product but don’t know where to start, keep reading to see all the steps we’ve taken and learn from our experiences.
Set your goals for your product video
Like any piece of content, you need to know your goals before you start. This will not only help you choose the right video but will also help you decide.
Your goals will help you decide which video you should capture. For example, if you want to increase brand awareness, make a short presentation. On the other hand, are you looking to improve customer retention? Then, create training videos for different jobs.
Identify your target audience and value proposition
Knowing your best customers can help you choose the best voice and language to talk to, increasing video performance. Then you have to ask, what do we want to emphasize in the videos? What is your best-selling item? Why do people have to worry?
These questions should help you focus on the essence of your product and the highlights in the video and make them memorable for viewers.
Draft a script and storyboard based on your target audience
Once you’ve decided on your audience, voice, and value plans, you can start editing the writing and story. The background text is your entire video. Good news needs conflicts and eventually solutions. It’s the same with a good video.
First, you need to find out your target audience for the announcement and challenges. And you promote your product in response to their challenge.
Filming, actors, and voiceover
For us, filming was the easiest part of all video production. This part deals with equipment and knowledge. If you have both, it took less than an hour to record the video.
In terms of voiceover, practice, and experiment with your team in a quiet room with different versions, and that’s the end. If you don’t have your shots, it’s better to go to an excellent agency to save time and headaches.
Diffusing your video
When your video is ready, you need to show it to the whole world. Based on your goals, you need to decide where you want to share and host your video. Since we’re talking about video homepages, use the WooCommerce product video plugin to embed a video on your website and ensure more visitors buy from you.