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Planning Content for Your New Website

2020-10-24T18:40:06+00:00Design Tools, DIY, Tutorials, Website Design|

Featured Image From Pexels How to Plan Website Content It is best to plan website content ahead of time. Start with a birds eye view by planning out the site architecture. From there, flesh out the sections and fill in the pages until you have an engaging website. Step 1: Download & Fill Out the Client Interview Form Whenever I start a project I provide the client with a Client Interview Form for them to fill out prior to [...]

Conversion Rate Optimization Essentials for Ecommerce Websites

2020-10-24T18:10:11+00:00ECommerce Websites, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Conversion Rate Optimization Essentials for Ecommerce Websites Optimizing conversion rates is a vital task for any ecommerce site owner to undertake. As you’ll see, there are small changes you can make that will have a significant impact on your metrics. Whether you’re looking to win more email sign-ups or simply boost your sales, you’ll find methods below that will help you improve numbers across the board. From your copy and content to your site structure and analytics, here are [...]

Fix Broken Links Atlanta

2020-10-24T20:22:35+00:00Digital Marketing, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Broken Links Suck for Everybody We all know what it is like to get to a website....see something cool...click on the link and NO JOY. Up pops a page similar to the one below. There are few things more frustrating and few events that will more quickly drive visitors from your site. Google strives to return the best results for the people that use its search engine. That said, please understand that Google notices sites with a large number of [...]

Content Marketing and SEO for 2018

2020-10-24T19:41:04+00:00Digital Marketing, Inbound Marketing, Local SEO, Marketing Trends, Search Engine Optimization (SEO)|

Start Focusing on Content Marketing and SEO Now for 2018 - PPC ROI is questionable and Google's Mobile-first index is coming soon, I don’t really know if there is a disruption coming but it feels like it. If that is the case then organic ranks could be up for grabs, especially in niche and local searches and that makes Content Marketing and SEO more important than ever.

Site Speed versus Page Speed

2020-05-06T02:54:52+00:00Digital Marketing, Grow, Inbound Marketing, Marketing Trends, Search Engine Optimization (SEO), Website Design|

Site Speed versus Page Speed Their Importance and Impact on SEO What is site speed? Site speed is the measurement of a sample of page views on a website. What is page speed? Page speed is simply a measurement of how fast the content on a web page loads. Page speed can be measured in “page load time” which is the time it takes to fully display the content on a specific page or "time to first byte" which is [...]

8 Best Local SEO Tips

2020-10-20T23:58:30+00:00Digital Marketing, Grow, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), Website Design|

8 Best Local SEO Tips As discussed in our article “7 Reasons Why Local SEO Should Be Your Focus in 2017” being found locally is vital to every business. In this article we dive in to the “How” of it all when we discuss our 8 Best Local SEO Tips. Tip 1: Research Keywords Our Best Local SEO Tips list obviously starts where your business starts: customers. What are your potential customers looking for? Keyword strategy built on solid research [...]

7 Reasons Why Local SEO Should Be Your Focus in 2017

2020-10-24T18:58:30+00:00Grow, Inbound Marketing, Search Engine Optimization (SEO)|

7 Reasons Why Local SEO Should Be Your Focus in 2017 Do you have a physical location that you want human beings to voluntarily show up and spend money at? Will your business benefit from being found? Is air important to you? Why Local SEO should be your focus in 2017 or 2018 or beyond is why we're here today. Not all of your focus but a big part. Here's why. 1. Less Competition With Local SEO When it comes to [...]

Build Your Automated Inbound Marketing System Using Free Tools

2020-10-24T20:23:14+00:00Digital Marketing, Grow, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), Website Design|

The ability to automate is very powerful and has been on the forefront of business and industry growth since the dawn of the industrial age. Technology and software have given us the ability to automate repetitive tasks without having to hire employees. Because these things are so widely available, the playing field has been leveled allowing smaller businesses to effectively compete with the bigger players. This is where inbound marketing and marketing automation intersect. The big benefit of marketing automation [...]

SMB Sales Funnel for Stone and Tile Companies

2020-10-27T00:14:27+00:00Inbound Marketing, Search Engine Optimization (SEO), Website Design|

SMB Sales Funnel for Stone and Tile Companies SMB Sales Funnel Before Digital Marketing, a normal Small Business SMB sales funnel includes prospecting and demand creation activities at the top. This is followed and complemented by lead qualification activities, appointment setting, quoting, negotiating and closing by a sales team and its management. All moving the process steadily and inexorably down the mouth of the funnel to the promised land of closed deals and, hopefully, raving fans that spread the word. Offline Marketing [...]

Inbound Marketing Methodology, Plan and Workflow

2020-10-27T00:19:07+00:00Digital Marketing, Grow, Inbound Marketing, Local SEO, Marketing Trends|

Inbound Marketing Methodology, Plan and Workflow What is this Inbound Marketing Method I keep hearing about? According to Hubspot “The Inbound marketing method is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and [...]

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