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Digital Marketing Services
Evans Design Studio, an Alpharetta, Johns Creek and North Atlanta SEO Company, provides managed SEO, Pay-Per-Click campaign management, and Digital Marketing services that get results. These services include On-page SEO, Off Site SEO, Landing Page Design, Content Creation, Digital Marketing and Promotion services like Google AdWords, Facebook Ad Campaigns and Direct Mail Campaigns.
Google has over 200 factors it uses when determining how to rank a website. They rank sites based on what they deem to be trust factors and all of these trust factors combined make up the User Experience (UX). Some are more important than others and some are just out of your control. Over the past few years we have developed a winning strategy that narrows down and focuses effort on the Google factors that elicit trust and create new opportunities for customers through increased relevant search traffic.
We’ll optimize for, and focus content to push the keywords you rank for in the 6-40 positions up with a diversified, safe, white hat link building strategy to get you quick increases in organic traffic.
We use advanced research to find what you’re missing: High volume, low competition, valuable keywords. Then we continually build out awesome, well-researched content to target these keywords. This content can be blog posts, downloads, videos, animation, etc. We’ll focus on creating a variety of shareable content.
A citation is any online mention of the name, address, and phone number for a local business. Citations can occur on business directories, on websites and apps, and on social platforms. Citations help Internet users to discover businesses and can also impact search engine rankings, particularly local search rankings.
Link building is the process of acquiring hyperlinks from other websites to your own. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Building backlinks can be very difficult but the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you’re going to compete and thrive online, and that isn’t going to change any time soon.
Search engines do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.
We’ll put a lot of ongoing effort into building backlinks by guest posting on other blogs, creating high quality shareable content, and promoting all of our content far, wide and often. We’ll also get secondary properties like your YouTube Channel and Facebook page to rank higher. Since they link to your site that will help your site rank higher in turn.
Reviews are very important to search rankings because they influence trust factors, people trust them, the more positive reviews you have the more people are talking about you and the more popular you look to Google. Popularity is a ranking factor.
- 90% of people first check out a business online
- 88% of people trust online reviews
- Online Reviews lead to Increased Sales
Google states that having seller ratings increases the Click Through Rate (CTR) by up to 17% for participating business. We will actively seek out reviews from existing and past customers.
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