One on One Physical Therapy
Responsive, E-Commerce Website Design
One on One Physical Therapy has a new online face to enhance its already prestigious brand and advance it marketing efforts on and offline. By integrating the WordPress CMS with a complete Inbound Marketing system, North Atlanta-based marketing and design firm Evans Design Studio have brought the physical therapy community a world-class Web experience.
The Web Experience
The newly redesigned OneTherapy.com features a clean and bold look that clearly communicates the practice’s reputation for excellence and offers an enhanced user experience. We focused on a clear and organized navigation system, multiple entry points to specific content, a blog, and easy to access practice information.
The Big Picture
One on One turned to Evans Design Studio to not only refresh the company brand but to also handle the overall marketing efforts for the firm. The new branding initiative is centered online making the website a true business asset and focal point. Because their website is such an important element in their marketing, we approached the redesign in terms of the entire marketing plan by creating and bringing together all the pieces of an effective marketing program.
The first piece is the ability to generate traffic to a website. Since 70% of the links search users click on are organic it was very important that the site had solid search engine optimization (SEO). The new site also has the ability to track ranking based on keywords so One on One can see what is working and target specific keywords.
The second piece was to develop and deploy premium content to attract and capitalize on that traffic in order to generate leads.
The third piece was constructing targeted campaigns to turn those leads to clients. The One on One website has the ability to track and manage leads, create segmented and targeted lists based on various criteria, and create, manage, and review email marketing campaigns.
The fourth and final piece is analysis and measurement. It was important for One on One to have the ability to dig into the results of their efforts and generate comprehensive and understandable reports so their success and ROI of their campaign could be measured.
Check Out: Physical Therapy Website Design