Hurst Insurance & Financial Services, Responsive Website Design
Hurst Insurance and Financial Services, a Florida company that serves the southeast., reached out to Evans Design Studio to completely revamp their identity and branding, and build an insurance company website design that they could manage and maintain in house. Hurst’s corporate goal was to improve visibility and legitimacy online and develop a marketing tool that integrated with their social and video campaigns while also taking complete ownership of their website and domain.
The New Insurance Company Brand Design
Evans Design Studio started this project by evaluating the existing brand and letting it inform the development a the new corporate identity. The original logo incorporated a lighthouse icon, dated and very common logo colors, and a design style that made the logo hard to read and recognize at small sizes.
Legibility was an important consideration not only because of the type of insurance and financial services that Hurst sells but also because of the potential audience makeup so we started with a bold, easy to read typeface.
Instant recognition is always an important aspect of any corporate identity. The previous logo incorporated a small lighthouse scene as the icon. A lighthouse is a great visual representation of trust, guidance, and safety but unfortunately the scene was small and hard to recognize. We reworked the scene to focus on the most recognizable portion which is the interesting shape and form of the top of a lighthouse plus light beam. To bring home and reinforce the idea of safety and security that existing clients receive when working with Hurst, we changed the previous forgettable, generic oval shape to a shield.
The underlying ideals that Hurst prides itself on are brought home with a new and fresh color palette. Now Hursts’ corporate colors pay tribute to coastal Florida where they are headquartered, while also subconsciously eliciting a sense of hope, trust and ease.
The New Insurance Company Website Design
The new Website is built on WordPress using Fusion Builder and Avada. This combination provides Hurst with a platform to grow on for many years into the future. The advanced backend administration interface means a great user experience for Hurst. This in turn means that it can easily and effectively support all the company’s marketing efforts by seamlessly integrating across channels.
Evans Design Studio was fantastic to work with! We gave Chip an idea of what we wanted & he took it from there! He made things easy & was very professional to work with. We are thrilled with the finished website & would highly recommend Evans Design to any business looking to create a website or freshen up an existing site.
— Charles Hurst, Hurst