Step 5: Know Your Audience
The key to successful local advertising is precisely defining your buyer personas. You’re the expert and should have a very good idea who your perfect customer is. Understanding your target audience’s demographic and psychographic information, including their geographic location(s), helps you maximize your effort and budget. Location data is how you pinpoint where to funnel your local marketing energy.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Learn more about Buyer Personas.