Website Design and Web Development
Website Design and development gets better every day. There are new and progressively easier ways to create a website constantly coming out. The barrier to entry has never been lower. Whether you should design, develop and ultimately build your own website is still as valid as it has ever been.
DIY Website Creation Tools
Wix, Weebly, and Squarespace are the newest DIY tools available on the market. These tools make website creation easy for people who are less web savvy. This can be an important consideration for business owners that want to have in-house control of their website without having a pricey web developer on the payroll.
Having the ability to create your own website doesn’t mean that you wouldn’t benefit greatly by hiring a professional designer to build your website. It is important to have someone knowledgeable about tool short-comings and potential pitfalls. For example, not all templates are built the same. It is important to know how your content will be formatted and how that will affect your site’s search engine optimization (SEO).
Let’s talk about planning so your site can be a great business asset and be managed in-house.
WordPress Website Design and Development
A Website built with WordPress gives business owners the best of both worlds. It is an extremely customizable out-of-the-box solution. This makes it a great solution for small businesses and startups because you can customize it to your needs while also managing it in-house without having to add specialized talent to the payroll.
What is WordPress?
WordPress is an open-source content management system that approximately 30% of the internet is built on. It is extremely user-friendly, has a large talent pool, and is both scalable and extendable. This makes it a very good and popular choice for businesses of all sizes.
Fusion Page Builder
Evans Design integrates Fusion Page Builder into every WordPress website we build. This drag and drop interface puts advanced web functionality and design intuitive and accessible. Content can be placed with precision and easily edited. This makes the page building process and ongoing management easier and faster.
Fusion Builder Library
The Fusion Builder Library is an amazing feature that does so many things. Simply put, it is a hub where we place pre-built content, any saved custom content, or any repeatable or global content that needs to be managed centrally.
The Library is always accessible. It stores content like containers, columns, elements and even full pages allowing you access to them anywhere on the page.
WooCommerce & Shopify
If you’re an established eCommerce website owner or someone looking to develop a side hustle then you’re familiar with WooCommerce and Shopify. These are both excellent solutions for building a web presence but they both have pros and cons. WordPress + WooCommerce is the superior combination when it comes to Conversion Rate Optimization and SEO, content management and extendability. Shopify is more of a pure eCommerce platform and it comes with great AI, advertising and marketing extensions.
Custom Website Design and Development
Creating a custom website from scratch is being seen as old-school as the internet matures. That isn’t to say that writing code is outdated. Writing code is the backbone of web design.
There are plenty of cases where having a custom coded website makes a lot of sense. If you have the need for complex online tools, a proprietary user experience, advanced security, or maximum control over your source code then a custom built website would be a great choice for you.
Custom coded websites come with their own set of considerations. For example, you’ll need a larger budget to accommodate the specialized skill sets necessary to create a website from scratch. You’ll need a longer time-frame for the total project as well. Going forward, you’ll need to either hire in-house talent or keep a firm on retainer.