Trying to Increase Your Website Conversion? Color Psychology Might Help
Over the centuries, colors have played an important role in people’s lives. They’ve represented social status and embellished idiomatic expressions. While certain shades were once difficult to produce and acquire, today we often take colors for granted, perhaps due to the fact that there are so many to choose from. But did you know that colors go beyond decoration and art?
In marketing and business, understanding the impact of color on your customers’ perception of your brand is vital, and your website plays a major role in the process. The colors you choose for your logo, branding, and different design elements of your website can determine the behavior of your site visitors.
Take a look at some of the ways you can successfully incorporate colors in your website design and convert more visitors into paying customers.
Inspire Trust from Your Target Customers
Many visitors assess a website based on its color scheme. In fact, color impression matters so much that, according to DesignAdvisor, color is responsible for 60% of the decision to accept or reject a product or service.
A color known for productivity, tranquility, and trust, blue is a safe, tried-and-true choice for banks and other institutions in the finance sector. As a color known to communicate a sense of security, blue is shorthand for safety and reliability.
When customers trust your brand, they will be happy to do business with you. Choosing colors that can inspire this trust is a step in the right direction.
Evoke Emotions from Prospective Buyers
Plenty of brands make use of colors to evoke emotions from customers. For example, yellow is associated with cheerfulness, which is why it is often used in the food industry. Red, on the other hand, gives off life, excitement, and boldness. It is known to increase the heart rate and create a sense of urgency. Considered the most emotional color, red is the number one choice for many fast-food companies, including KFC and McDonald’s.
Appealing to your customers’ emotions is one of the most effective ways to influence their behavior and help them decide to buy from you.
Compel Visitors to Take Action
A website that does not convert is not effective. But how can you compel your visitors to take action?
By tweaking the colors of your website’s most important elements, such as the main menu and call-to-action buttons, you can easily draw the viewer’s gaze wherever you wish and point them in the right direction. The desired action might be buying a product or subscribing to a mailing list. Orange, for example, is a popular choice for calls to action.
Whether you are aiming to build your brand, raise awareness, attract visitors, make sales, or grow your revenue, a website that takes human thought and behavior into consideration will be the most effective one. Applying the psychology of color to your web design might just be the extra boost your business needed to take it to the next level.