Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

High quality content usually gets ranked higher and therefor receives the most organic traffic. Other factors that can increase a website’s position in the SERPs are external links which make up the backlink profile, internal links and loading time.

This category from our Web Design Blog includes articles about: Advice from an SEO Agency, Digital Marketing Strategy, seo anchor text, technical seosearch engine marketing (sem), business listings, google maps, search queries, SEO performance measurements, search engine results, Google Analytics, Google Local Searches and getting top Local Searches.

WordPress SEO Tutorial for Beginners

Using Stock Images in Web Design

2022-04-26T22:17:45+00:00Search Engine Optimization (SEO), Website Design|

The Do's and Don'ts of Using Stock Images in Web Design Follow this list of what to do and not to do when using stock images in web design in order to maximize visual appeal and increase engagement with users. A picture speaks a thousand words. This saying is as relevant now as it was about a century ago. Visuals are incredibly essential when it comes to the world of web design. They help organizations show the realistic side of [...]

Image-SEO: How to Optimize Alt Text and Title Text

2022-03-29T16:54:25+00:00Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Image-SEO: How to Optimize Alt Text and Title Text Gone are the days when SEO was just limited to keywords and backlinks. We all know how the digital arena is becoming competitive with each passing day. Today, marketers are putting their prime focus on various strategies, including local SEO. Investing in innovative ways can help the company gain more visibility in front of newcomers. However, competitors already know such tactics. And for this reason, you need to think out of [...]

How to Build a Winning SEO Strategy on a Limited Budget

2021-12-20T00:20:55+00:00Local SEO, Search Engine Optimization (SEO)|

Search engine optimization (SEO) has become an essential aspect for every business in this day and age. However, many small businesses find it challenging to build a winning SEO strategy that aligns their budgets and resources with the goals they've set. With SEO, you can increase organic traffic to your website by having it show up in search engines' top results. This comes with a lot of benefits, including more exposure and free targeted traffic, both of which are good [...]

Local SEO: What It Is and Why It’s Important for Small Businesses

2021-10-08T20:02:31+00:00Local SEO, Search Engine Optimization (SEO)|

Local SEO: What It Is and Why It's Important for Small Businesses At this very instant, take out your phone, open Google, and then search for "best Japanese restaurant." What do you see? The top results usually aren't the best Japanese restaurants in America or the world. But, it would probably be several locally-owned Japanese restaurants that are the closest to where you are right now. That's the power of local SEO. How can your small business in Miami use [...]