Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

High quality content usually gets ranked higher and therefor receives the most organic traffic. Other factors that can increase a website’s position in the SERPs are external links which make up the backlink profile, internal links and loading time.

This category from our Web Design Blog includes articles about: Advice from an SEO Agency, Digital Marketing Strategy, seo anchor text, technical seosearch engine marketing (sem), business listings, google maps, search queries, SEO performance measurements, search engine results, Google Analytics, Google Local Searches and getting top Local Searches.

WordPress SEO Tutorial for Beginners

Conversion Rate Optimization Essentials for Ecommerce Websites

2018-12-27T21:06:16+00:00ECommerce Websites, Guest Post, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Conversion Rate Optimization Essentials for Ecommerce Websites Optimizing conversion rates is a vital task for any ecommerce site owner to undertake. As you’ll see, there are small changes you can make that will have a significant impact on your metrics. Whether you’re looking to win more email sign-ups or simply boost your sales, you’ll find methods below that will help you improve numbers across the board. From your copy and content to your site structure and analytics, here are [...]

Should You Design Your Own Website?

2018-03-29T23:31:14+00:00Digital Marketing, Inbound Marketing, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Should You Design Your Own Website? The question should you design your own website is becoming more common with the advent of DIY tools like Wix, Squarespace and Weebly, among others. These tools can absolutely help the untrained and inexperienced create a functioning website easily and inexpensively. Drag-and-Drop and WYSIWYG editors have come a long way over the last few years making website building accessible to everyone. The problem is most micro and small business owners don’t seem to understand [...]

How to Perform a Website SEO Audit

2018-10-23T01:13:33+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Step-by-Step Instructions: How to Perform Your Own  Website SEO Audit Create Your 2018 SEO & Content Strategy Report 2018 is here and it is time to do a thorough website seo audit. Now is the time to review your website to determine what your current strengths and weaknesses are, identify potential challenges, and plan for world domination. A Website Audit and SEO & Content Strategy Brief should include a comprehensive strategy to improve the overall search rankings and results for your website. [...]

Top 5 SEO Myths

2018-10-23T01:15:02+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

  Top 5 SEO Myths SEO MYTH # 1: More links are better than more content. In the past, ranking by building links was all about quantity. Building links is still an important ranking factor. As a matter of fact, it is one of the top 5 ranking factors according to a study by Searchmetrics, a company that provides SEO analytics and reporting tools for large enterprises. Now, it is important to focus on link quality, rather than just [...]

Fix Broken Links Atlanta

2018-09-13T16:03:07+00:00Digital Marketing, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Broken Links Suck for Everybody We all know what it is like to get to a website....see something cool...click on the link and NO JOY. Up pops a page similar to the one below. There are few things more frustrating and few events that will more quickly drive visitors from your site. Google strives to return the best results for the people that use its search engine. That said, please understand that Google notices sites with a large number of [...]

Start Focusing on Content Marketing and SEO for 2018

2018-08-27T13:37:04+00:00Digital Marketing, Inbound Marketing, Local SEO, Marketing Trends, Search Engine Optimization (SEO)|

Start Focusing on Content Marketing and SEO Now for 2018 - PPC ROI is questionable and Google's Mobile-first index is coming soon, I don’t really know if there is a disruption coming but it feels like it. If that is the case then organic ranks could be up for grabs, especially in niche and local searches and that makes Content Marketing and SEO more important than ever.

Evans Design Studio Receives 2017 Best Marketing Agency Award

2018-09-13T16:02:55+00:00Awards, Digital Marketing, Inbound Marketing, Local SEO, News, Search Engine Optimization (SEO), Top Design Firm|

FOR IMMEDIATE RELEASE 2017 Best Marketing Agency Award Cumming Award Program Honors Evans Design Studio CUMMING, GA August 30, 2017 -- Evans Design Studio has been selected for the 2017 Best Marketing Agency of Cumming Award by the Cumming Award Program. Each year, the Online Local Cumming Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through [...]

6 Free SEO Tools Business Owners Should be Using

2018-08-27T13:39:18+00:00Digital Marketing, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), Website Design|

These are the Best SEO Tools for 2017 You went through the trouble of building a website because you want it to be seen. Search engine optimization is how you make that happen. It is the most important strategy for business owners trying to drive traffic to their websites. Here are 6 important free seo tools for small business! You might be a seasoned businessman with no SEO experience or a small business with more time than money. Regardless of [...]

What is Search Engine Optimization?

2018-11-09T00:09:07+00:00Digital Marketing, Inbound Marketing, Knowledge, Search Engine Optimization (SEO)|

Image: Foul Mouthed Kid Red Glasses What is Search Engine Optimization? You know Wikipedia has something to say: The search engine optimization definition (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more [...]

SEO and UX Together Make Digital Marketing Comprehensive

2017-10-17T16:34:16+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

SEO and User Experience (UX) Focusing on SEO and UX Together Makes Digital Marketing Comprehensive Google has over 200 factors it uses when determining how to rank a website. Some are more important than others and some are just out of your control. Over the past few years we have developed a winning strategy that narrows down and focuses effort on the Google factors that elicit trust and create new opportunities for customers through increased relevant search traffic. A focus on [...]