Marketing From a Distance Content is Still King It's an unusual time in the business world. But just because business may be on pause doesn't mean we shouldn’t stay in touch. Now is the time to talk to people about mutual interests and offer assurances. I wanted to sponsor the Spirit of Architecture series because, quite simply, I love architecture. And I wanted to share that. In these times, it's important for people to share common ground: the same holds [...]
Start Focusing on Content Marketing and SEO Now for 2018 - PPC ROI is questionable and Google's Mobile-first index is coming soon, I don’t really know if there is a disruption coming but it feels like it. If that is the case then organic ranks could be up for grabs, especially in niche and local searches and that makes Content Marketing and SEO more important than ever.
Site Speed versus Page Speed Their Importance and Impact on SEO What is site speed? Site speed is the measurement of a sample of page views on a website. What is page speed? Page speed is simply a measurement of how fast the content on a web page loads. Page speed can be measured in “page load time” which is the time it takes to fully display the content on a specific page or "time to first byte" which is [...]
5 Digital Marketing Trends Transforming the Industry Digital marketing has revolutionized the way we attract, acquire, and retain customers. Here are 5 marketing trends transforming the industry right now. It seemed so easy for a while there, didn't it? You'd set up a Facebook page, get some organic followers and it no time your products and services spread like wildfire through the social media platform. Alright, maybe things were never that straightforward, but it does speak to a time [...]
Inbound Marketing Methodology, Plan and Workflow What is this Inbound Marketing Method I keep hearing about? According to Hubspot “The Inbound marketing method is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and [...]