What is Local SEO? If you’re a local business, or someone who wants to market your products to a local audience, you want to be ranking higher on local search results. Simply put, local SEO is the process of optimizing your website, local profiles and online reviews to ensure that you rank higher when searches are made “locally” (near your business).
Start Focusing on Content Marketing and SEO Now for 2018 - PPC ROI is questionable and Google's Mobile-first index is coming soon,
I don’t really know if there is a disruption coming but it feels like it. If that is the case then organic ranks could be up for grabs, especially in niche and local searches and that makes Content Marketing and SEO more important than ever.