Design & Marketing Knowledge Base

How to Perform a Website SEO Audit

2018-10-23T01:13:33+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Step-by-Step Instructions: How to Perform Your Own  Website SEO Audit Create Your 2018 SEO & Content Strategy Report 2018 is here and it is time to do a thorough website seo audit. Now is the time to review your website to determine what your current strengths and weaknesses are, identify potential challenges, and plan for world domination. A Website Audit and SEO & Content Strategy Brief should include a comprehensive strategy to improve the overall search rankings and results for your website. [...]

Top 5 SEO Myths

2018-10-23T01:15:02+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

  Top 5 SEO Myths SEO MYTH # 1: More links are better than more content. In the past, ranking by building links was all about quantity. Building links is still an important ranking factor. As a matter of fact, it is one of the top 5 ranking factors according to a study by Searchmetrics, a company that provides SEO analytics and reporting tools for large enterprises. Now, it is important to focus on link quality, rather than just [...]

What is Search Engine Optimization?

2018-11-09T00:09:07+00:00Digital Marketing, Inbound Marketing, Knowledge, Search Engine Optimization (SEO)|

Image: Foul Mouthed Kid Red Glasses What is Search Engine Optimization? You know Wikipedia has something to say: The search engine optimization definition (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more [...]

SEO and UX Together Make Digital Marketing Comprehensive

2017-10-17T16:34:16+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

SEO and User Experience (UX) Focusing on SEO and UX Together Makes Digital Marketing Comprehensive Google has over 200 factors it uses when determining how to rank a website. Some are more important than others and some are just out of your control. Over the past few years we have developed a winning strategy that narrows down and focuses effort on the Google factors that elicit trust and create new opportunities for customers through increased relevant search traffic. A focus on [...]

Build Your Automated Inbound Marketing System Using Free Tools

2018-09-13T16:12:15+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), Website Design|

The ability to automate is very powerful and has been on the forefront of business and industry growth since the dawn of the industrial age. Technology and software have given us the ability to automate repetitive tasks without having to hire employees. Because these things are so widely available, the playing field has been leveled allowing smaller businesses to effectively compete with the bigger players. This is where inbound marketing and marketing automation intersect. The big benefit of marketing automation [...]

What is Responsive Website Design

2018-08-27T13:54:21+00:00Design Trends, Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

What is responsive Website design and what problems does it solve? Wondering what is responsive design? The desire to have fluid and responsive websites has been around since the beginning of the web. Non-standard view port size variation has always been an issue of consideration when building a website. Responsive Website design is a technique used that makes a website display differently and appropriately on the device it is being viewed. It is based on a fluid grid system achieved [...]

What Impacts Website Design Cost?

2018-09-13T15:56:57+00:00Design Trends, Inbound Marketing, Knowledge, User Experience Design (UX), Website Design|

What Impacts Website Design Cost? Things to understand when budgeting website design cost Starting a new business is an exciting venture and the Internet has made it easy to reach the world. You can be up and running with a website design cost that doesn’t break the bank. Including a domain name, hosting, and a free or inexpensive template you can be up and running quickly for as little as $160-$200. Sign up for our newsletter and learn how. However, just [...]