Design & Marketing Knowledge Base

How to Perform a Website SEO Audit

2018-10-23T01:13:33+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Step-by-Step Instructions: How to Perform Your Own  Website SEO Audit Create Your 2018 SEO & Content Strategy Report 2018 is here and it is time to do a thorough website seo audit. Now is the time to review your website to determine what your current strengths and weaknesses are, identify potential challenges, and plan for world domination. A Website Audit and SEO & Content Strategy Brief should include a comprehensive strategy to improve the overall search rankings and results for your website. [...]

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Top 5 SEO Myths

2018-10-23T01:15:02+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

  Top 5 SEO Myths SEO MYTH # 1: More links are better than more content. In the past, ranking by building links was all about quantity. Building links is still an important ranking factor. As a matter of fact, it is one of the top 5 ranking factors according to a study by Searchmetrics, a company that provides SEO analytics and reporting tools for large enterprises. Now, it is important to focus on link quality, rather than just [...]

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ChipEvans

2018-09-17T22:02:16+00:00Awards, Design Trends, Digital Marketing, Graphic Design, Inbound Marketing, Knowledge, Local SEO, News, Search Engine Optimization (SEO), Top Design Firm, User Experience Design (UX), Website Design|

Chip Evans, Owner of Evans Design Studio, Atlanta WordPress Website Designer Cumming, Georgia Website Designer Chip Evans began his career in the late 90s as a print designer with Lenz Marketing in Decatur, GA. Like most designers at small design shops before the internet, he handled a wide range of desktop publishing and graphic design projects including branding, corporate identity, brochure design, annual reports, magazines, books, advertising, billboards, tradeshows and product design. With diligence and [...]

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Web traffic

2018-11-09T00:13:45+00:00Knowledge|

What is web traffic? Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being [...]

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Pay per click

2017-11-20T19:49:53+00:00Knowledge|

Pay per click (PPC) Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Farris et al have defined it simply as “the amount spent to get an advertisement clicked. ” With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use [...]

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MySQL

2017-11-21T20:06:19+00:00Knowledge|

MySQL is (as of 2008) the world's most widely used open source relational database management system (RDBMS) that runs as a server providing multi-user access to a number of databases. It is named after co-founder Michael Widenius' daughter, My. The SQL phrase stands for Structured Query Language. The MySQL development project has made its source code available under the terms of the GNU General Public License, as well as under a variety of proprietary agreements.

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PHP

2017-11-21T20:06:20+00:00Knowledge|

PHP is a server-side scripting language designed for web development but also used as a general-purpose programming language. PHP is now installed on more than 244 million websites and 2.1 million web servers. Originally created by Rasmus Lerdorf in 1995, the reference implementation of PHP is now produced by The PHP Group. While PHP originally stood for Personal Home Page, it is now said to stand for PHP: Hypertext Preprocessor, a recursive acronym.

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Free software

2017-10-22T13:37:14+00:00Knowledge|

Free software, software libre or libre software is software that respects the freedom of computer users (private individuals, as well as organizations and companies), by putting the users first and granting them freedom and control in running and adapting their computing and data-processing to their needs; as well as allowing them the freedom to be able to actively cooperate with any users and developers of their choice.

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User experience

2017-10-22T13:37:17+00:00Knowledge|

User experience (UX or UE) involves a person's emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.

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User (computing)

2017-10-22T13:37:18+00:00Knowledge|

A user is an agent, either a human agent (end-user) or software agent, who uses a computer or network service. A user often has a user account and is identified by a username (also user name). Other terms for username include login name, screen name (also screenname), nickname (also nick), or handle, which is derived from the identical Citizen's Band radio term.

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