Digital Marketing Archives » Evans Design Studio, Chip Evans

Selecting the Right Fonts Can Improve Website Conversions
Selecting the Right Fonts Can Improve Website Conversions

Selecting the Right Fonts Can Improve Website Conversions

Chip Evans2020-11-11T16:45:51+00:00Digital Marketing, Graphic Design, User Experience Design (UX), Website Design|

Selecting the Right Fonts Can Improve Website Conversions In this article we take a look at how selecting the right fonts can improve website conversions by helping to align tone, style, and messaging. After all, making a website successful isn't all about the amount of traffic it gets. It's about the amount of traffic converts, or it's conversion rate. There are various factors involved in making a website successful. One of them is optimizing the conversion rate (CRO). CRO [...]

Marketing From a Distance
Marketing From a Distance

Marketing From a Distance

Chip Evans2020-09-21T21:41:09+00:00Digital Marketing, Inbound Marketing, Marketing Trends|

Marketing From a Distance Content is Still King It's an unusual time in the business world. But just because business may be on pause doesn't mean we shouldn’t stay in touch. Now is the time to talk to people about mutual interests and offer assurances. I wanted to sponsor the Spirit of Architecture series because, quite simply, I love architecture. And I wanted to share that. In these times, it's important for people to share common ground: the same holds [...]

Should You Design Your Own Website?
Should You Design Your Own Website?

Should You Design Your Own Website?

Chip Evans2020-10-24T19:05:27+00:00Digital Marketing, Inbound Marketing, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Should You Design Your Own Website? The question should you design your own website is becoming more common with the advent of DIY tools like Wix, Squarespace and Weebly, among others. These tools can absolutely help the untrained and inexperienced create a functioning website easily and inexpensively. Drag-and-Drop and WYSIWYG editors have come a long way over the last few years making website building accessible to everyone. The problem is most micro and small business owners don’t seem to understand [...]

How to Perform a Website SEO Audit
How to Perform a Website SEO Audit

How to Perform a Website SEO Audit

Chip Evans2020-10-24T18:35:54+00:00Digital Marketing, Grow, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Step-by-Step Instructions: How to Perform Your Own Website SEO Audit Create Your 2018 SEO & Content Strategy Report 2018 is here and it is time to do a thorough website seo audit. Now is the time to review your website to determine what your current strengths and weaknesses are, identify potential challenges, and plan for world domination. A Website Audit and SEO & Content Strategy Brief should include a comprehensive strategy to improve the overall search rankings and results for your website. [...]

Top 5 SEO Myths
Top 5 SEO Myths

Top 5 SEO Myths

Chip Evans2020-10-24T18:58:43+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Top 5 SEO Myths SEO MYTH # 1: More links are better than more content. In the past, ranking by building links was all about quantity. Building links is still an important ranking factor. As a matter of fact, it is one of the top 5 ranking factors according to a study by Searchmetrics, a company that provides SEO analytics and reporting tools for large enterprises. Now, it is important to focus on link quality, rather than just [...]

Fix Broken Links Atlanta
Fix Broken Links Atlanta

Fix Broken Links Atlanta

John Valentine2020-10-24T20:22:35+00:00Digital Marketing, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Broken Links Suck for Everybody We all know what it is like to get to a website....see something cool...click on the link and NO JOY. Up pops a page similar to the one below. There are few things more frustrating and few events that will more quickly drive visitors from your site. Google strives to return the best results for the people that use its search engine. That said, please understand that Google notices sites with a large number of [...]

Content Marketing and SEO for 2018
Content Marketing and SEO for 2018

Content Marketing and SEO for 2018

Chip Evans2021-10-13T22:24:09+00:00Digital Marketing, Inbound Marketing, Local SEO, Marketing Trends, Search Engine Optimization (SEO)|

Start Focusing on Content Marketing and SEO Now for 2018 - PPC ROI is questionable and Google's Mobile-first index is coming soon, I don’t really know if there is a disruption coming but it feels like it. If that is the case then organic ranks could be up for grabs, especially in niche and local searches and that makes Content Marketing and SEO more important than ever.

Evans Design Studio Receives 2017 Best Marketing Agency Award
Evans Design Studio Receives 2017 Best Marketing Agency Award

Evans Design Studio Receives 2017 Best Marketing Agency Award

Chip Evans2020-10-24T20:22:52+00:00Awards and News, Digital Marketing, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), Top Design Firm|

FOR IMMEDIATE RELEASE 2017 Best Marketing Agency Award Cumming Award Program Honors Evans Design Studio CUMMING, GA August 30, 2017 -- Evans Design Studio has been selected for the 2017 Best Marketing Agency of Cumming Award by the Cumming Award Program. Each year, the Online Local Cumming Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service [...]

6 Free SEO Tools Business Owners Should be Using
6 Free SEO Tools Business Owners Should be Using

6 Free SEO Tools Business Owners Should be Using

Chip Evans2020-11-02T00:54:03+00:00Digital Marketing, Grow, Inbound Marketing, Local SEO, Search Engine Optimization (SEO), Website Design|

6 Free SEO Tools Business Owners Should be Using You went through the trouble of building a website because you want it to be seen. Search engine optimization is how you make that happen. It is the most important strategy for business owners trying to drive traffic to their websites. Here are 6 important free seo tools for small business! You might be a seasoned businessman with no SEO experience or a small business with more time than money. Regardless [...]

What is Search Engine Optimization?
What is Search Engine Optimization?

What is Search Engine Optimization?

Chip Evans2020-10-24T19:13:18+00:00Digital Marketing, Grow, Inbound Marketing, Knowledge, Search Engine Optimization (SEO)|

Image: Foul Mouthed Kid Red Glasses What is Search Engine Optimization? You know Wikipedia has something to say: The search engine optimization definition (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more [...]