Digital Marketing

The Secret To Making A Feature Product Video On Your Homepage

2021-12-01T00:57:53+00:00Digital Marketing, ECommerce Websites|

The Secret To Making A Feature Product Video On Your Homepage The popularity of videos on the home page of websites continues to grow, so it often replaces the heroic image segment with videos. Instead of finding that perfect image that summarizes who you are and what you do, or God forbid, use a carousel of images, more and more companies are putting short product videos in the homepage of their website through a plugin called WooCommerce product video. This [...]

Selecting the Right Fonts Can Improve Website Conversions

2022-03-15T19:50:07+00:00Digital Marketing, Graphic Design, User Experience Design (UX), Website Design|

Selecting the Right Fonts Can Improve Website Conversions In this article we take a look at how selecting the right fonts can improve website conversions by helping to align tone, style, and messaging. After all, making a website successful isn't all about the amount of traffic it gets. It's about the amount of traffic converts, or it's conversion rate. There are various factors involved in making a website successful. One of them is optimizing the conversion rate (CRO). CRO [...]

Marketing From a Distance

2020-09-21T21:41:09+00:00Digital Marketing, Inbound Marketing, Marketing Trends|

Marketing From a Distance Content is Still King It's an unusual time in the business world. But just because business may be on pause doesn't mean we shouldn’t stay in touch. Now is the time to talk to people about mutual interests and offer assurances. I wanted to sponsor the Spirit of Architecture series because, quite simply, I love architecture. And I wanted to share that. In these times, it's important for people to share common ground: the same holds [...]

Should You Design Your Own Website?

2020-10-24T19:05:27+00:00Digital Marketing, Inbound Marketing, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Should You Design Your Own Website? The question should you design your own website is becoming more common with the advent of DIY tools like Wix, Squarespace and Weebly, among others. These tools can absolutely help the untrained and inexperienced create a functioning website easily and inexpensively. Drag-and-Drop and WYSIWYG editors have come a long way over the last few years making website building accessible to everyone. The problem is most micro and small business owners don’t seem to understand [...]