About Chip Evans

Chip Evans | Web Designer, Graphic Designer, and Art Director in Cumming, Georgia Chip Evans is a Web Designer, Graphic Designer, and art director at Evans Design Studio currently living in Cumming, Georgia. His interests range from marketing, photography, design, web development, and DIY.

7 Reasons Why Local SEO Should Be Your Focus in 2017

2018-11-13T20:05:52+00:00Inbound Marketing, Search Engine Optimization (SEO)|

7 Reasons Why Local SEO Should Be Your Focus in 2017 Do you have a physical location that you want human beings to voluntarily show up and spend money at? Will your business benefit from being found? Is air important to you? Why Local SEO should be your focus in 2017 or 2018 or beyond is why we're here today. Not all of your focus but a big part. Here's why. 1. Less Competition With Local SEO When it comes to [...]

Build Your Automated Inbound Marketing System Using Free Tools

2019-06-20T20:56:19+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), Website Design|

The ability to automate is very powerful and has been on the forefront of business and industry growth since the dawn of the industrial age. Technology and software have given us the ability to automate repetitive tasks without having to hire employees. Because these things are so widely available, the playing field has been leveled allowing smaller businesses to effectively compete with the bigger players. This is where inbound marketing and marketing automation intersect. The big benefit of marketing automation [...]

SMB Sales Funnel for Stone and Tile Companies

2019-06-20T20:56:19+00:00Inbound Marketing, Search Engine Optimization (SEO), Website Design|

SMB Sales Funnel Before Digital Marketing, a normal Small Business SMB sales funnel includes prospecting and demand creation activities at the top. This is followed and complemented by lead qualification activities, appointment setting, quoting, negotiating and closing by a sales team and its management. All moving the process steadily and inexorably down the mouth of the funnel to the promised land of closed deals and, hopefully, raving fans that spread the word. Offline Marketing Lessons Learned Immediately prior to the Great Crash [...]

Inbound Marketing Methodology, Plan and Workflow

2019-06-28T14:45:48+00:00Digital Marketing, Inbound Marketing, Local SEO, Marketing Trends|

What is this Inbound Marketing Method I keep hearing about? According to Hubspot “The Inbound marketing method is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound [...]

What is Responsive Website Design

2018-08-27T13:54:21+00:00Design Trends, Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

What is responsive Website design and what problems does it solve? Wondering what is responsive design? The desire to have fluid and responsive websites has been around since the beginning of the web. Non-standard view port size variation has always been an issue of consideration when building a website. Responsive Website design is a technique used that makes a website display differently and appropriately on the device it is being viewed. It is based on a fluid grid system achieved [...]

What Impacts Website Design Cost?

2019-06-19T16:57:12+00:00Design Trends, Inbound Marketing, Knowledge, User Experience Design (UX), Website Design|

What Impacts Website Design Cost? Things to understand when budgeting website design cost Starting a new business is an exciting venture and the Internet has made it easy to reach the world. You can be up and running with a website design cost that doesn’t break the bank. Including a domain name, hosting, and a free or inexpensive template you can be up and running quickly for as little as $160-$200. Sign up for our newsletter and learn how. However, just [...]

4 Areas Where Outsourced Marketing Maximizes ROI

2019-06-28T15:29:30+00:00Digital Marketing, Inbound Marketing, Local SEO, Marketing Trends, Search Engine Optimization (SEO), Website Design|

Outsourced marketing to a capable pro that can do the job efficiently and effectively will free you up to do what you do best: run your business.

7 Deadly Marketing Sins

2018-08-27T13:45:57+00:00Digital Marketing, Inbound Marketing, Local SEO, Marketing Trends, Search Engine Optimization (SEO), Website Design|

Western ethics say that there are  Seven Deadly Sins.  These are wrath, greed, sloth, pride, lust, envy, and gluttony. I suggest that there are also 7 deadly marketing sins in today’s online environment.