About Chip Evans

Chip Evans | Web Designer, Graphic Designer, and Art Director in Cumming, Georgia Chip Evans is a Web Designer, Graphic Designer, and art director at Evans Design Studio currently living in Cumming, Georgia. His interests range from marketing, photography, design, web development, and DIY.

Marketing From a Distance

2020-05-09T13:25:47+00:00Digital Marketing, Inbound Marketing, Marketing Trends|

Content is Still King It's an unusual time in the business world. But just because business may be on pause doesn't mean we shouldn’t stay in touch. Now is the time to talk to people about mutual interests and offer assurances. I wanted to sponsor the Spirit of Architecture series because, quite simply, I love architecture. And I wanted to share that. In these times, it's important for people to share common ground: the same holds true for your business [...]

Build Your Own Business Website Like A Pro [DIY Guide]

2020-05-07T01:04:38+00:00Design Tools, DIY, Tutorials, Website Design|

This is the definitive guide to build your own business website like a pro in 2020. This guide to build your own business website includes instructional content, videos, downloads and plenty of shortcuts to keep you engaged and moving forward. To ensure you don't get stuck, I've set up a Facebook support group where I'll answer all of your questions. It's all free, by the way. I don't charge anything to teach you how to build this simple [...]

5 Easy Steps to Get Your Website Ranked

2020-05-06T02:56:36+00:00Grow, Local SEO, Search Engine Optimization (SEO)|

In an ideal SEO scenario, having the ability to make a few changes to your website and immediately have your website rank #1 for your chosen keyword would be perfect. Unfortunately, it’s not that easy and you have to play the long game when it comes to SEO optimisation as there’s no shortcut to your wanted success. In this post, we’ll look at what steps are needed in order to increase your visibility and help your website rank on search [...]

Artificial Intelligence and The Future of SEO

2019-12-05T20:49:27+00:00Inbound Marketing, Search Engine Optimization (SEO)|

Artificial Intelligence, particularly machine learning, has become a vital element in how several search engines will rank pages. This effect means it is crucial to understand AI when developing for search. Since search engines are becoming more effective when it comes to identifying quality content, irrelevant backlinks, and keyword stuffing, marketers need to utilize AI to meet the demands of search engines. Still, while working under the rules of SEO is important, utilizing Artificial Intelligence for the success of Search [...]

How to Create a Logo Using Placeit vs. Adobe Illustrator

2020-04-15T17:27:38+00:00Design Tools, Graphic Design, Tutorials|

Featured image: Macbook Pro by Placeit A Complete Guide on How to Create a Logo If your business is growing or you just started a new project, you are probably thinking about your logo design. Why? Because it is basically the most important essential aspect of your whole business. So we can say with confidence, it is a big deal and you should think about it before developing any other thing. Maybe you don’t really know how to create [...]

Color Psychology [Infographic]

2020-05-19T12:50:47+00:00Design Tools, Graphic Design, User Experience Design (UX), Website Design|

Trying to Increase Your Website Conversion? Color Psychology Might Help Over the centuries, colors have played an important role in people’s lives. They’ve represented social status and embellished idiomatic expressions. While certain shades were once difficult to produce and acquire, today we often take colors for granted, perhaps due to the fact that there are so many to choose from. But did you know that colors go beyond decoration and art? In marketing and business, understanding the impact of color [...]

Top Things Every Web Designer Should Know

2019-12-30T20:00:20+00:00Knowledge, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

As anyone who writes code for a living will inform you, web development is hard. The evolution of browsers and gadgets to build for, alongside the languages and frameworks to build with, has left developers with extra of an assignment than ever before. Given that the wide variety of assets out there for learning how to construct web apps is overwhelming and often consists of old-fashioned material, here is a listing of generic principles, capabilities and languages. Count on it: [...]

Best Free Design Resources

2020-04-21T16:03:17+00:00Design Tools, DIY, Graphic Design, Knowledge, Tutorials, Website Design|

Free Design RESOURCES - Photography, Vector and HTML 5 Video Sources Gathering Art and Supporting Graphics There are plenty of places that offer subscription services for stock art and photography but that can break the budget quickly, especially if you're just starting out. The resources below are my favorite go-to's when I don't want to sacrifice quality but it's just not in the budget. Pexels.com has great quality images for free. The best feature by far is being able to [...]

Planning Content for Your New Website

2020-04-21T15:56:58+00:00Design Tools, DIY, Tutorials, Website Design|

ACTIVITY - Download & Fill Out the Client Interview Form Whenever I start a project I provide the client with a Client Interview Form for them to fill out prior to our kickoff meeting. Go ahead and download yours and fill out as much as you can. It is a good exercise to get focused. ACTIVITY - Create a Sitemap & Plan Your Content A sitemap is basically a bulleted list of the page structure, or architecture, of your [...]

Easily Design Your Own Logo

2020-04-21T15:49:06+00:00DIY, Graphic Design, Knowledge, Tutorials|

Learn How to Easily Make a Simple but Professional Logo following this less is more approach to design using free tools while avoiding the most common design mistakes like trying to do too much, sacrificing legibility for no good reason, and weird sizing. Tutorial - How to Easily Make a Simple but Professional Logo The most common mistakes made when designing a logo are trying to do too much, sacrificing legibility for no good reason, and weird sizing. Trust [...]