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About Chip Evans

Chip Evans | Web Designer, Graphic Designer, and Art Director in Cumming, Georgia Chip Evans is a Web Designer, Graphic Designer, and art director at Evans Design Studio currently living in Cumming, Georgia. His interests range from marketing, photography, design, web development, and DIY.
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Selecting the Right Fonts Can Improve Website Conversions

2020-11-11T16:45:51+00:00Digital Marketing, Graphic Design, User Experience Design (UX), Website Design|

Selecting the Right Fonts Can Improve Website Conversions In this article we take a look at how selecting the right fonts can improve website conversions by helping to align tone, style, and messaging. After all, making a website successful isn't all about the amount of traffic it gets. It's about the amount of traffic converts, or it's conversion rate. There are various factors involved in making a website successful. One of them is optimizing the conversion rate (CRO). CRO [...]

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Marketing From a Distance

2020-09-21T21:41:09+00:00Digital Marketing, Inbound Marketing, Marketing Trends|

Marketing From a Distance Content is Still King It's an unusual time in the business world. But just because business may be on pause doesn't mean we shouldn’t stay in touch. Now is the time to talk to people about mutual interests and offer assurances. I wanted to sponsor the Spirit of Architecture series because, quite simply, I love architecture. And I wanted to share that. In these times, it's important for people to share common ground: the same holds [...]

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Build Your Own Business Website Like A Pro [DIY Guide]

2020-10-24T20:22:28+00:00Design Tools, DIY, Tutorials, Website Design|

Build Your Own Business Website The Definitive Guide for 2020 This guide to build your own business website includes instructional content, videos, downloads and plenty of shortcuts to keep you engaged and moving forward. To ensure you don't get stuck, I've set up a Facebook support group where I'll answer all of your questions. It's all free, by the way. I don't charge anything to teach you how to build this simple business website. The tools you'll need aren't free [...]

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5 Easy Steps to Get Your Website Ranked

2020-11-12T16:47:07+00:00Grow, Local SEO, Search Engine Optimization (SEO)|

5 Easy Steps to Get Your Website Ranked In an ideal SEO scenario, having the ability to make a few changes to your website and immediately have your website rank #1 for your chosen keyword would be perfect. Unfortunately, it’s not that easy and you have to play the long game when it comes to SEO optimizsation as there’s no shortcut to your wanted success. In this post, we’ll look at what steps are needed in order to increase your [...]

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Artificial Intelligence and The Future of SEO

2020-10-27T17:59:52+00:00Inbound Marketing, Search Engine Optimization (SEO)|

Artificial Intelligence and The Future of SEO Artificial Intelligence, particularly machine learning, has become a vital element in how several search engines will rank pages. This effect means it is crucial to understand AI when developing for search. Since search engines are becoming more effective when it comes to identifying quality content, irrelevant backlinks, and keyword stuffing, marketers need to utilize AI to meet the demands of search engines. Still, while working under the rules of SEO is important, utilizing [...]

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Color Psychology [Infographic]

2020-10-24T19:05:36+00:00Design Tools, Graphic Design, User Experience Design (UX), Website Design|

Color Psychology [Infographic] Trying to Increase Your Website Conversion? Color Psychology Might Help Over the centuries, colors have played an important role in people’s lives. They’ve represented social status and embellished idiomatic expressions. While certain shades were once difficult to produce and acquire, today we often take colors for granted, perhaps due to the fact that there are so many to choose from. But did you know that colors go beyond decoration and art? In marketing and business, understanding the [...]

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Top Things Every Web Designer Should Know

2020-10-24T19:20:09+00:00Knowledge, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Top Things Every Web Designer Should Know As anyone who writes code for a living will inform you, web development is hard. The evolution of browsers and gadgets to build for, alongside the languages and frameworks to build with, has left developers with extra of an assignment than ever before. Given that the wide variety of assets out there for learning how to construct web apps is overwhelming and often consists of old-fashioned material, here is a listing of generic [...]

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Best Free Design Resources

2020-09-21T22:00:29+00:00Design Tools, DIY, Graphic Design, Knowledge, Tutorials, Website Design|

Featured Image from Pexels Best Free Design Resources Free Design RESOURCES - Photography, Vector and HTML 5 Video Sources Free design resources not only help designers work quickly but also maintain a high level of quality in the early stages. There are plenty of places that offer subscription services for stock art and photography but that can break the budget quickly, especially if you're just starting out. The resources below are my favorite go-to's when I don't want to sacrifice [...]

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Planning Content for Your New Website

2020-10-24T18:40:06+00:00Design Tools, DIY, Tutorials, Website Design|

Featured Image From Pexels How to Plan Website Content It is best to plan website content ahead of time. Start with a birds eye view by planning out the site architecture. From there, flesh out the sections and fill in the pages until you have an engaging website. Step 1: Download & Fill Out the Client Interview Form Whenever I start a project I provide the client with a Client Interview Form for them to fill out prior to [...]

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