About Chip Evans

Chip Evans | Web Designer, Graphic Designer, and Art Director in Cumming, Georgia Chip Evans is a Web Designer, Graphic Designer, and art director at Evans Design Studio currently living in Cumming, Georgia. His interests range from marketing, photography, design, web development, and DIY.

Artificial Intelligence and The Future of SEO

2019-12-05T20:49:27+00:00Inbound Marketing, Search Engine Optimization (SEO)|

Artificial Intelligence, particularly machine learning, has become a vital element in how several search engines will rank pages. This effect means it is crucial to understand AI when developing for search. Since search engines are becoming more effective when it comes to identifying quality content, irrelevant backlinks, and keyword stuffing, marketers need to utilize AI to meet the demands of search engines. Still, while working under the rules of SEO is important, utilizing Artificial Intelligence for the success of Search [...]

How to Create a Logo Using Placeit vs. Adobe Illustrator

2019-12-05T20:50:32+00:00Design Tools, Graphic Design, Tutorials|

Featured image: Macbook Pro by Placeit A Complete Guide on How to Create a Logo If your business is growing or you just started a new project, you are probably thinking about your logo design. Why? Because it is basically the most important essential aspect of your whole business. So we can say with confidence, it is a big deal and you should think about it before developing any other thing. Maybe you don’t really know how to create [...]

Color Psychology [Infographic]

2019-12-05T20:50:39+00:00Design Tools, Graphic Design, User Experience Design (UX), Website Design|

Trying to Increase Your Website Conversion? Color Psychology Might Help Over the centuries, colors have played an important role in people’s lives. They’ve represented social status and embellished idiomatic expressions. While certain shades were once difficult to produce and acquire, today we often take colors for granted, perhaps due to the fact that there are so many to choose from. But did you know that colors go beyond decoration and art? In marketing and business, understanding the impact of color [...]

7 Examples Of Great Web Design (And How To Copy Them)

2019-12-05T20:50:46+00:00Design Trends, User Experience Design (UX), Website Design|

With every day that passes, it becomes harder for great web design to get attention online (at least, the good kind of attention). UX standards keep going up, competition gets fiercer, and people become less patient with sites that don’t quite measure up. If you’re looking to keep your website in contention for traffic, you can’t afford to let your design become outdated. But before you make improvements, you need to figure out where you’re going wrong, and the [...]

How is your website performing?

2019-06-19T20:56:56+00:00Local SEO, Search Engine Optimization (SEO)|

Local SEO and Reputation Management Local SEO Icon There is no question that local search optimization is the best way to increase the visibility of your business and that reputation management is the best way to gain more customers or clients. Both of them together will increase your revenue because without local SEO and positive customer reviews, your business could not only miss out on qualified traffic, but also miss out on sales. Learn more.

7 Design Methods for a Global Audience

2019-12-05T20:50:52+00:00Design Trends, User Experience Design (UX), Website Design|

If you decide to design your website for a broad audience there will be a host of challenges and considerations. Fortunately these challenges can be overcome by specifically considering design methods for global audience. The first thing you should figure out before doing any kind of design work is – who is your audience? To whom do you aim for, what is your target? When you establish this, the rest will easily fall into place. However, if you [...]

Conversion Rate Optimization Essentials for Ecommerce Websites

2019-12-05T20:51:00+00:00ECommerce Websites, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Conversion Rate Optimization Essentials for Ecommerce Websites Optimizing conversion rates is a vital task for any ecommerce site owner to undertake. As you’ll see, there are small changes you can make that will have a significant impact on your metrics. Whether you’re looking to win more email sign-ups or simply boost your sales, you’ll find methods below that will help you improve numbers across the board. From your copy and content to your site structure and analytics, here are [...]

Should You Design Your Own Website?

2018-03-29T23:31:14+00:00Digital Marketing, Inbound Marketing, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Should You Design Your Own Website? The question should you design your own website is becoming more common with the advent of DIY tools like Wix, Squarespace and Weebly, among others. These tools can absolutely help the untrained and inexperienced create a functioning website easily and inexpensively. Drag-and-Drop and WYSIWYG editors have come a long way over the last few years making website building accessible to everyone. The problem is most micro and small business owners don’t seem to understand [...]

How to Perform a Website SEO Audit

2019-06-20T20:56:26+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

Step-by-Step Instructions: How to Perform Your Own  Website SEO Audit Create Your 2018 SEO & Content Strategy Report 2018 is here and it is time to do a thorough website seo audit. Now is the time to review your website to determine what your current strengths and weaknesses are, identify potential challenges, and plan for world domination. A Website Audit and SEO & Content Strategy Brief should include a comprehensive strategy to improve the overall search rankings and results for your website. [...]

Top 5 SEO Myths

2018-10-23T01:15:02+00:00Digital Marketing, Inbound Marketing, Knowledge, Local SEO, Search Engine Optimization (SEO), User Experience Design (UX), Website Design|

  Top 5 SEO Myths SEO MYTH # 1: More links are better than more content. In the past, ranking by building links was all about quantity. Building links is still an important ranking factor. As a matter of fact, it is one of the top 5 ranking factors according to a study by Searchmetrics, a company that provides SEO analytics and reporting tools for large enterprises. Now, it is important to focus on link quality, rather than just [...]