Subscription services are very popular these days, and not just for software or media consumption — monthly deliveries of anything from food to toys are springing up consistently, and Bowzer Box is one such company, offering Canadian consumers goodies for dogs.
This store gets a lot of things right. I actually spotted it through an online marketplace for buying and selling businesses, where it’s on offer for a cool $50,000 (not a bad investment if you have that kind of money lying around), and it stuck out to me because of its crisp and clean design.
What do I like about it? The contrast is outstanding — look at how the orange coloring is used across the business name, the highlight of the title, and the CTAs, forming a V shape pointing down. There’s nothing getting in the way from giving it a try.
The takeaway? Use contrast effectively. Filling your website with similar colors and saturation levels will make it really hard for visitors to distinguish the important parts, particularly if they have poor vision or they’re just distracted.