Crypton is a trading bot designed to help people buy and sell cryptocurrencies by analyzing patterns using machine learning. Is it effective? I have no idea, and tend to distrust any types of financial trading — but I love the website.
What’s so great about it? Right off the bat it nails the techy aesthetic, using a monochromatic baseline and throwing in pieces of color for emphasis. The arrow at the bottom is animated to encourage the visitor to scroll, and as soon as they do, further animations result.
With every step along the way seamlessly yielding to the next, there’s no moment of inactivity to lose the reader’s attention, and the longer someone keeps reading, the more likely they are to want to give it a try.
The takeaway? Know your audience. A page like this wouldn’t work for someone with no idea what algorithms are, but it doesn’t need to. Don’t try to design your website for everyone. Figure out what your desired visitors will want, and cater to them accordingly.