7 Examples Of Great Web Design (And How To Copy Them)

With every day that passes, it becomes harder for great web design to get attention online (at least, the good kind of attention). UX standards keep going up, competition gets fiercer, and people become less patient with sites that don’t quite measure up. If you’re looking to keep your website in contention for traffic, you can’t afford to let your design become outdated.

But before you make improvements, you need to figure out where you’re going wrong, and the easiest way to do that is to take inspiration from other sites that are nailing their design work. When huge corporations invest massive sums in carrying out user testing and slowly optimizing their layouts to reap as many conversions as possible, there’s no sense whatsoever in ignoring the fruits of their labor and trying to reinvent the wheel.

To give you some great ideas of what a great website needs to include today, let’s look at 7 examples of fantastic web design work, and identify some actionable takeaways:

Crypton's Superb Web Design Nails the Techy Aesthetic

Crypton

Crypton is a trading bot designed to help people buy and sell cryptocurrencies by analyzing patterns using machine learning. Is it effective? I have no idea, and tend to distrust any types of financial trading — but I love the website.

What’s so great about it? Right off the bat it nails the techy aesthetic, using a monochromatic baseline and throwing in pieces of color for emphasis. The arrow at the bottom is animated to encourage the visitor to scroll, and as soon as they do, further animations result.

With every step along the way seamlessly yielding to the next, there’s no moment of inactivity to lose the reader’s attention, and the longer someone keeps reading, the more likely they are to want to give it a try.

The takeaway? Know your audience. A page like this wouldn’t work for someone with no idea what algorithms are, but it doesn’t need to. Don’t try to design your website for everyone. Figure out what your desired visitors will want, and cater to them accordingly.

The Joho's Bean website gives users a full experience

JOHO’s Bean

Any kind of comestible product requires more creativity in its presentation, because you’re typically trying to appeal to the senses as opposed to practicality. JOHO’s is a coffee company, and its website is quite a thing to behold.

As soon as you arrive at the site, it tells you that you’ll need headphones, and that you can scroll down to begin — that way, it isn’t an annoyance. And once you begin, you go through a narrative, with each page having distinct sound effects, graphics, and interactive elements.

The takeaway? Appeal to the senses. Doing this with visuals and sound effects is very effective, but you don’t have to do it that way. You can also do it with your copy by picking the right words — think about how inventively soap companies describe soap, for instance.