6 Free SEO Tools Business Owners Should be Using

You went through the trouble of building a website because you want it to be seen. Search engine optimization is how you make that happen. It is the most important strategy for business owners trying to drive traffic to their websites. Here are 6 important free seo tools for small business!

You might be a seasoned businessman with no SEO experience or a small business with more time than money. Regardless of your situation, these 6 Free SEO Tools will help you incorporate SEO into and further your website strategy. By using them, you’ll better understand your competition, your SEO strengths and weaknesses, and the opportunities in your market.

SEMRush helps every search engines marketer track results with best in class reporting tools and competitive analysis.

SEMRush.com: SEMRush is the gold standard. It is simply an awesome website research tool. You can check search engine or PPC stats on any website, rank checking for your website, or your competitors’ rankings, page speed, search volume, and broken links. Their free account gives you limited information but if you’re serious about SEO you should make time to learn it.

To gain search engine rankings quickly, put in your website URL at SEMRush.com. Then under Organic Research on the left, click positions and see what you’re ranking for on page 2. Then re-optimize your pages or add links (internal or external) to boost your rank.

Small Business SEO Tools for Blog Ideas and Content Creation

KWFinder.com: KWFinder is an easy-to-use keyword research tool bringing perfect keyword ideas. Their free account includes 3 lookups per 24 hours and 50 related keywords per search. If you’re just starting out and have more time than money, you could find 20 long tail keywords with low SEO difficulty each month.

ubersuggest.io: This tool is completely free and very handy at drilling down on keywords and ideas. Use Übersuggest to quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign.

AnswerThePublic.com: This tool is completely free and also very useful. Looking for a blog post topic? This site has the questions the public wants answered. You give the tool a keyword and the tool tells you what questions are being asked about it. Also, if you like data and data visualization then you’ll love this site.

On-page SEO Tools and Resources

Yoast SEO: This is an on page SEO plugin for WordPress, both of which are free and exactly what you should be using to build your website. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

Google Search Console: Formerly known as Google Webmaster Tools, this is the best place to start with Google’s tools. It is free and their website for Webmasters has a great library of resources, tools and support documents to help you understand your site and how Google sees it. You’ll be able to track performance and identify problems right at the most used search engine for free.

Bonus Backlink Tool

Linkio is a tool that gives you the perfect anchor text percentage and usage to get over your competitors very quickly and gain quality organic traffic to your website. Using the right anchor text when you’re doing an internal linking or link building strategy will have a great effects on your rankings and organic traffic.

With these 6 Free SEO Tools, you can keep your website in top form ensuring it plays nicely with search engines making sure that customers can find you.

To learn more about Search Engine Optimization (SEO), read my posts, “What is Search Engine Optimization?” and “8 Best Local SEO Tips” and “How to Perform an SEO Audit.” Make sure to check out this thorough explanation of On Page SEO | A Perfectly Optimized Page over on Rocket Pilots.

If you are struggling with the question Should You Design Your Own Website, read the blog post to understand everything involved.

Evans Design’s SEO Tools Blog can help take your SEO to the next level. Reach out and get started now!

Ready for an awesome new website?

We’re ready to talk. Tell us a little about you and your business and we’ll reach out to get your project started.