4 Areas Where Outsourced Marketing Maximizes ROI
Outsourced marketing to a capable pro that can do the job efficiently and effectively will free you up to do what you do best: run your business.
As a small business owner you are used to doing it all. It is the entrepreneurial spirit that led you to become a small business owner in the first place. When your business grows however, you may find that you are stretched too thin and are venturing into areas where your expertise is lacking. This is the level where outsourced marketing reaps the benefits of cost savings and improved quality and performance. Hiring a professional marketer that can do the job efficiently and effectively will free you up to do what you do best: run your business.
Top Areas Where Outsourced Marketing Maximizes ROI
Internet marketing is vital in the digital age. It requires time and expertise to implement a strategy to get you the most return on your investment. Understanding and utilizing tools like Google Analytics, Search Engine Optimization (SEO), Social Media, and Blogging are a full-time job. The Internet is an ever-changing environment and you need a professional that is immersed in the field so that you get the most return on your investment and have the peace of mind knowing it is done correctly.
Google Analytics is a free service that allows you to track visitor’s activity on your website. The information can be valuable for improving your search rankings and help you to effectively deliver information to your target audience. Google has changed and constantly changes their algorithm to improve how the web is organized and how information is delivered. It is vital to your marketing efforts to be able to identify a baseline of where you are and track your progress towards your online marketing goals.
Website Design & Management
Your website is often the first impression someone has with your company and should be a place where you seek out professional help and guidance. Just like a good lawyer or a good mechanic, a good professional web design agency can be worth their weight in gold. Websites are assets that should engage, guide, educate, build trust, and ultimately convert. Because of this, your website should play an integral part in all of your sales and marketing strategies and should be trusted to a professional.
Related: Site Speed versus Page Speed
The social media world has exploded over the last several years. It seems like every day a new platform is launched. Which one is right for you? How often should you post? What should you post? What constitutes a successful social media campaign? Just being on social media isn’t enough. Social media amplifies your content, your website and your brand. It allows for you to establish and foster a more personal relationship with your potential customers, and when done correctly, can generate website traffic, inbound links, and leads for you. Social media has become a major part of consumer culture, and it is time for you to capitalize on it. A strategy needs to be implemented and goals need to be clearly defined in order to track your progress and success.
Blogging & SEO
Content is king and it is important for you to understand that original content is what will generate more traffic. Blogging is the best way to create new and continuous content. Blogging results in a 55% increase in website visitors. Search engines, like Google, like fresh and continuous content. Each blog post is an opportunity to have more pages indexed and have more pages optimized for specific search terms. Blogging also provides more opportunities for other websites to link to your site. Companies that blog have 97% more inbound links than those that don’t and search engines will rank a website higher based on the number of inbound links. Original content is your website’s messenger; it will inform your prospects on what you do, and how passionately you do it. With a vast array of formats to create content on, you should always be continuously contributing original content to keep your prospects engaged and constantly interacting with your website.
Content is king if it can be found and to be found you need great SEO. Is your website built and organized properly? Is your content optimized for specific search terms? A good SEO and internet marketing firm will be highly ranked for search terms and will be well versed in ‘white hat’ practices that will benefit your online presence. Keep in mind there are techniques used that can hurt your online reputation and rankings. Do some research ahead of time so you know what to avoid.