Smart Phone Web Browsing and Purchasing Dominates the Web

Smart Phones are Dominating the Web

53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012)

Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)

Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)

More than 60 percent of mobile buyers will make mobile purchases while at home (Source: Ipsos and PayPal Survey, 2011)

53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)

By the end of 2011, Android is predicted to have nearly 40% of the total global market share, with Symbian at just over 20%, the iOS platform with 16% and RIM 14.9% (Source: IDC 2011 report)

The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)

Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)

What does this mean for your business? If you do not have a mobile site or a mobile friendly site, you are already behind the times. Contact me to discuss catching up with technology.

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